BRAND IDENTITY DESIGN / LOGO DESIGN/ BRAND STRATEGY
+
+
"OK" Gesture
"Okay" symbol is often a gesture that is used to show something is perfect or in order
Pencil
The pencil represents design itself and symbolizes the first steps of the process when designing
RubberHose Style
The Rubberhose style
calls back to the original style of animation and represents our roots in Animation
Click to Discover
About: McSass Studios
McSass Studios is dedicated to bringing out the most creative elements of your brand, helping you stand out from the competition. From custom logo designs to animated assets, we craft visuals that make a lasting impression on your customers.
Goals for Branding
-
Build a visual identity that fully represents playfulness and creativity
-
Make Creative assets that can help with clear communication to clients and help other designers learn.
-
Create stickers and characters viewers can resonate with and feel welcomed by.
Colour Theory
The color palette for McSass Studios was largely inspired by the iconic video game series LittleBigPlanet, a game that empowered players to design expansive worlds and levels for others to experience. We wanted to capture the same sense of creative freedom and playfulness that defined the game, ensuring that our clients feel that same joy and limitless possibility when collaborating with us.
Together, this palette reflects McSass Studios' dynamic, creative, and approachable identity while staying professional and polished.
